Much of what we do at MD Practice Consulting is based on projects that encompass a wide variety of business development and marketing analytics, office staff training and workshop facilitation, as well as operational structuring. In addition to providing these services, however, our team of medical practice consultants also serves as a resource for some of the core medical marketing functions of an healthcare organization. Some of these examples are:
Branding and Identity
Maintaining a consistent and positive brand identity is an important element to a medical practice or healthcare organization’s success. We begin helping our clients build their brands from our initial meeting. Your organizational identity is more than a business card or logo - it is how the world perceives what you do. Our team of medical marketing specialists consult with each and every client to best understand what is needed to effectively convey your message to your patients and customers.
Creative and Graphic Design Services
Most creative designers are only as good as the structure built around them that provides the information from which they work. At MD Practice Consulting we work with some of the best graphic designers in the business and are able to provide our clients with materials that exceed their expectations on both the feel and the message conveyed. Our team of graphic designers not only performs well, but researches extensively to know what currently exists in the market of your physician practice or organization. From logos and referral pads to headshots and brochures, we will make sure your materials represent the essence of your organization.
Whether it is a postcard being sent explaining a new office location to a full campaign with monthly brochures and newsletters delivered to targeted zip codes and demographics, our team of medical marketing specialists at MD Practice Consulting can help. From the planning and design to the execution and tracking, we go the extra mile to make sure we are effective achieving your goals.
Our medical marketing specialists at MD Practice Consulting utilize external marketing strategies in correlation with brand strengthening. These strategies tend to be larger in scale and include billboard purchasing, direct mailings, and large scale publication advertisements. They are recommended for specialties with a direct to customer or patient call to action.
Our physician marketing specialists at MD Practice Consulting utilize internal marketing strategies in organizations with strong word of mouth potential. These strategies tend to be more strategic in nature and have to be done delicately to not abuse the trust your patients have entrusted in you. These medical marketing strategies can include a social media call to action, request for recommendations, and email campaigns.
Online and Internet Marketing
Internet marketing is often synonymous with search engine optimization (SEO); however, there is a lot that goes into internet marketing that isn’t directly tied to SEO. Analytics around what keywords your physician practice or healthcare organization can be competitive in, video marketing, blogging, as well as campaign tracking through individual channels are all examples of indirectly related internet marketing strategies. At MD Practice Consulting our team of internet marketing specialists can manage internet marketing campaigns, track website visits, and produce detailed reports reviewing the most valuable resource of all - your return on investment.
Medical advertising for physicians and healthcare organizations through various channels can make a significant impact on an organization. Whether it is in a medical publication for a referral based strategy or in the local community bulletin, our staff at MD Practice Consulting is trained to develop and execute advertisements to advertorials in all of your top publications.
Professional Development Marketing
Professional development marketing, also known as practice development marketing, has been at the forefront of MD Practice Consulting’s reputation. Our practice referral consulting specialists have combined the knowledge of every marketing modality and not only applied it to medical marketing, but have fine tuned it to specifically generate business for referral based medical specialists. From referral coordinator designed materials to training practice representatives, we cover the full gauntlet of generating your medical practice revenue through referrals.
Public Relations Marketing
Public relations (PR) marketing is a separate strategy unlike anything else in medical marketing. Our medical practice consultants at MD Practice Consulting have defined certain strategies that pinpoint exactly which PR strategies have proven success. From online review site reputation building, to hosting medical networking events, to lending your medical expertise to a local radio show, our consultants will help to create and execute the medical practice marketing ideas that will bring you healthcare success.
Search Engine Optimization (SEO)
Search engine optimization for medical practices is a critical factor to consider when doing a robust online marketing campaign and trying to reach patients directly. Whether it is having an organic result (ranked automatically because of your content and online credibility) or paying to be in the top results through advertisement purchases, ranking well in strategic searches is key to gaining business. Our internet marketing specialists at MD Practice Consulting can help your organization’s website rank higher through link building, content generation, using relevant meta tags, and strategic ad buys to bring more patients and potential customers to your site.
Social Media Marketing
With over 20% of medical practices currently engaging in social media marketing, it has surpassed a trend and is on it's way to becoming a standard. With strategies from educational listings on LinkedIn, to booming fan pages on Facebook, to viral videos on YouTube, the sky is the limit to what can be accomplished in the field of social media marketing. Our team at MD Practice Consulting uses their expertise in the medical field and applies it to traditional social media platforms to develop customized social network pages, content, and campaigns.
With the right message, video marketing can be a powerful avenue to pursue for your physician practice in generating revenue. Our team of medical marketing specialists can design everything from YouTube videos to fully broadcasted commercials. Like everything we do at MD Practice Consulting, all videos are done strategically to be used on multiple platforms to gain the most from your investment.
As a medical physician or healthcare organization, you or your business can be found on the internet whether or not you created the review webpage that lists you there. Due to this, it is increasingly important to have an online presence that you control. From an extensive website with graphics, articles, and videos on your specialty to a basic review of your education, practice hours, and contact information, the importance is to be proactive instead of reactive.
The partners at MD Practice Consulting are here for you. Whether it be discussing a marketing concern, an operational tracking issue, professional referral development strategies, or any other potential areas of opportunities for us to work together, we are ready to help take your healthcare organization to the next level. For a free medical practice assessment and consultation call us today at (877) 972-6372.